It is no secret that social media platforms pull out all the stops to capture and maintain an outside share of our attention. …

There has been a lot written about Facebook, Google, and Amazon’s take over of the digital ad industry. Sometimes referred to as The Big Three, these companies account for 85% (eMarketer, 2019) of all digital ad revenue in the United States. Agency’s have long designated their relationship to The Big…

For all of you seeking fame and fortune on the Medium platform, this article is for you. Follow these 5 simple steps and you are sure amass a follower count that could fill a small to medium sized conference room. Step 1: Educate yourself on what makes a successful article because good articles equal more followers After creating your Medium account, spend 6 to 12 months…

Google currently employs just under 140K people and it is famous for the way it treats its employees. The company attracts and retains top talent with high-paying jobs, amazing benefits and a long list of perks including free breakfast, lunch, and dinner. …

I live in a gray space between creative & media, between analyst & strategist, between product development & project management. I like it in this gray space. I can pick and choose what skills to bring to the table for a given project or challenge. There is one gray space…

Strategists trade on trends. They rely on observation, research, and analysis to uncover trends that are meaningful to their brand. When the brand values align with one or some of those trends you get a piece of content. There are strata of trends. Macro trends that affect all or most…

I write emails, presentations, business plans, points-of-view, and company-wide memos. I like writing. I like when I get an email thanking me for my perspective on this topic or that. …