Chris Marshall – Medium

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Chris Marshall

A useful framework for evaluating the quality of an insight.

4 min readMay 11, 2021

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A useful framework for evaluating the quality of an insight.

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Chris Marshall

Extremely curious and easily bored

At first glance these qualities sounds like a recipe for disaster by distraction, but these are two traits thatt I have relied on a great…

9 min readSep 18, 2023

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Extremely curious and easily bored

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Chris Marshall

The Curatorial Edge: Navigating the Content Explosion in Advertising

In an era where Generation Artificial Intelligence (GenAI) is revolutionizing content creation, we stand at the precipice of a new…

3 min readJan 29, 2024

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The Curatorial Edge: Navigating the Content Explosion in Advertising

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Chris Marshall

Value of a social media minute

It is no secret that social media platforms pull out all the stops to capture and maintain an outside share of our attention. The platforms…

6 min readJan 4, 2023

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Value of a social media minute

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Chris Marshall

The Perils of Personalization

Those who have read my stories know that I work with the world’s largest brands. Many of these brands and the people that are responsible…

4 min readJan 2, 2024

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The Perils of Personalization

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Chris Marshall

When big (AI) solutions meet small problems

As companies scramble to find use cases to better their businesses, they are grappling what to build and what should be built first…

4 min readDec 18, 2023

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Chris Marshall

The inherent problem with personalized ads (psst…its the process)

I have written a decent amount about the importance of audiences in the world of marketing. Over the course of the last couple of months, I…

4 min readNov 3, 2023

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The inherent problem with personalized ads (psst…its the process)

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Chris Marshall

(Re)volution of Audience Strategy

Audiences are the driving force behind every marketing campaign. They are the focus of all strategy; they are the economic backbone of…

5 min readJun 6, 2023

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(Re)volution of Audience Strategy

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Chris Marshall

Ryan Reynolds as a Service

Ryan Reynold’s is gaining a lot of attention in his second career as business mogul. His impressive accomplishments off-screen continues to…

5 min readMar 16, 2023

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Ryan Reynolds as a Service

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Chris Marshall

Unitended consquence of understanding audiences

A central focus of marketing strategy is to know your audience. There is no shortage of frameworks, approaches, research, and methods to…

3 min readFeb 14, 2023

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Chris Marshall

Chris Marshall

Media, creative, and data expert. I am a product developer and integrator of things. I am a dad, former founder, and generally curious ab all things innovation.

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