About Us Insights – Medium

About Us Insights

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A useful framework for evaluating the quality of an insight.

May 11, 2021

A useful framework for evaluating the quality of an insight.

May 11, 2021

Pinned

Value of a social media minute

It is no secret that social media platforms pull out all the stops to capture and maintain an outside share of our attention. The platforms…

Jan 4, 2023

Value of a social media minute

Jan 4, 2023

The Advertising Identity Crisis: Contextual Advertising as the Privacy-First Solution

The advertising world has long been obsessed with identity — who the customer is, what they’ve done, and how they can be targeted based on…

1d ago

The Advertising Identity Crisis: Contextual Advertising as the Privacy-First Solution

1d ago

The Identity Crisis: Winners in the Next Five Years

Media buying has undergone a dramatic transformation over the past decade. Where agencies and advertisers once negotiated directly with…

6d ago

The Identity Crisis: Winners in the Next Five Years

6d ago

The Identity Crisis: First-Party Data’s False Promise to Advertisers

As the cookie crumbled and privacy walls rose, advertisers scrambled to find a new solution to replace their dependence on third-party…

Dec 27, 2024

The Identity Crisis: First-Party Data’s False Promise to Advertisers

Dec 27, 2024

The Identity Crisis: The Instability of Cookies and the Rise of Privacy Walls

Cookies were a game-changer in the 1990s, enabling a personalized web experience and revolutionizing advertising. But by the early 2000s…

Dec 17, 2024

The Identity Crisis: The Instability of Cookies and the Rise of Privacy Walls

Dec 17, 2024

The Identity Crisis: How Cookies and IDs Revolutionized (and Undermined) Digital Advertising

In June of 1994, an engineer at NetScape Communications named Lou Montulli created an innovation that would forever change the internet…

Dec 12, 2024

The Identity Crisis: How Cookies and IDs Revolutionized (and Undermined) Digital Advertising

Dec 12, 2024

The Identity Crisis

Over the the coming weeks, I will be publishing a series of articles called “The Identity Crisis.” This series will focus on the internet…

Dec 6, 2024

The Identity Crisis

Dec 6, 2024

The Curatorial Edge: Navigating the Content Explosion in Advertising

In an era where Generation Artificial Intelligence (GenAI) is revolutionizing content creation, we stand at the precipice of a new…

Jan 29, 2024

The Curatorial Edge: Navigating the Content Explosion in Advertising

Jan 29, 2024

The Perils of Personalization

Those who have read my stories know that I work with the world’s largest brands. Many of these brands and the people that are responsible…

Jan 2, 2024

The Perils of Personalization

Jan 2, 2024

About Us Insights

About Us Insights

Media, creative, and data expert. I am a product developer and integrator of things. I am a dad, former founder, and generally curious ab all things innovation.

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