PinnedExtremely curious and easily boredAt first glance these qualities sounds like a recipe for disaster by distraction, but these are two traits thatt I have relied on a great…Sep 18, 2023Sep 18, 2023
PinnedThe Curatorial Edge: Navigating the Content Explosion in AdvertisingIn an era where Generation Artificial Intelligence (GenAI) is revolutionizing content creation, we stand at the precipice of a new…Jan 29Jan 29
PinnedValue of a social media minuteIt is no secret that social media platforms pull out all the stops to capture and maintain an outside share of our attention. The platforms…Jan 4, 2023Jan 4, 2023
The Perils of PersonalizationThose who have read my stories know that I work with the world’s largest brands. Many of these brands and the people that are responsible…Jan 2Jan 2
When big (AI) solutions meet small problemsAs companies scramble to find use cases to better their businesses, they are grappling what to build and what should be built first…Dec 18, 2023Dec 18, 2023
The inherent problem with personalized ads (psst…its the process)I have written a decent amount about the importance of audiences in the world of marketing. Over the course of the last couple of months, I…Nov 3, 2023Nov 3, 2023
(Re)volution of Audience StrategyAudiences are the driving force behind every marketing campaign. They are the focus of all strategy; they are the economic backbone of…Jun 6, 2023Jun 6, 2023
Ryan Reynolds as a ServiceRyan Reynold’s is gaining a lot of attention in his second career as business mogul. His impressive accomplishments off-screen continues to…Mar 16, 2023Mar 16, 2023
Unitended consquence of understanding audiencesA central focus of marketing strategy is to know your audience. There is no shortage of frameworks, approaches, research, and methods to…Feb 14, 2023Feb 14, 2023