Chris Marshall – Medium

Chris Marshall

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A useful framework for evaluating the quality of an insight.

May 11, 2021

A useful framework for evaluating the quality of an insight.

May 11, 2021

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Extremely curious and easily bored

At first glance these qualities sounds like a recipe for disaster by distraction, but these are two traits thatt I have relied on a great…

Sep 18, 2023

Extremely curious and easily bored

Sep 18, 2023

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The Curatorial Edge: Navigating the Content Explosion in Advertising

In an era where Generation Artificial Intelligence (GenAI) is revolutionizing content creation, we stand at the precipice of a new…

Jan 29

The Curatorial Edge: Navigating the Content Explosion in Advertising

Jan 29

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Value of a social media minute

It is no secret that social media platforms pull out all the stops to capture and maintain an outside share of our attention. The platforms…

Jan 4, 2023

Value of a social media minute

Jan 4, 2023

The Perils of Personalization

Those who have read my stories know that I work with the world’s largest brands. Many of these brands and the people that are responsible…

Jan 2

The Perils of Personalization

Jan 2

When big (AI) solutions meet small problems

As companies scramble to find use cases to better their businesses, they are grappling what to build and what should be built first…

Dec 18, 2023

Dec 18, 2023

The inherent problem with personalized ads (psst…its the process)

I have written a decent amount about the importance of audiences in the world of marketing. Over the course of the last couple of months, I…

Nov 3, 2023

The inherent problem with personalized ads (psst…its the process)

Nov 3, 2023

(Re)volution of Audience Strategy

Audiences are the driving force behind every marketing campaign. They are the focus of all strategy; they are the economic backbone of…

Jun 6, 2023

(Re)volution of Audience Strategy

Jun 6, 2023

Ryan Reynolds as a Service

Ryan Reynold’s is gaining a lot of attention in his second career as business mogul. His impressive accomplishments off-screen continues to…

Mar 16, 2023

Ryan Reynolds as a Service

Mar 16, 2023

Unitended consquence of understanding audiences

A central focus of marketing strategy is to know your audience. There is no shortage of frameworks, approaches, research, and methods to…

Feb 14, 2023

Feb 14, 2023

Chris Marshall

Chris Marshall

Media, creative, and data expert. I am a product developer and integrator of things. I am a dad, former founder, and generally curious ab all things innovation.

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